The Traditional Fisherman's Forum

Nice rod
Priory Rods 34 Havilland Road Bournemouth
They appear in the phone book 1956-64

I've since found out the family owned an hotel nearby too.

looks very much like a model called the royalty,they named a lot of rods after the local rivers,avon and stour, the throop rod was very popular

Thanks Chubman that's a nice bit of information as I mentioned earlier there isn't any other identification on the rod other than the Priory logo weather it's been removed during a past refurb I don't know so great to have an idea of the model!